JUST YOU AND I – WHY INFLUENCER PR IS ALL ABOUT PERSONAL CONNECT!
PR has undergone a total facelift in the last few years. Done are the days when PR professionals worked within a rigid criterion of a ‘target audience’; the opportunities now are limitless and exciting.
And how can we talk about limitless opportunities, without talking about our acquaintance the World Wide Web? Online marketers and journalists have unearthed a goldmine worth of clients just by following the latter’s blog or twitter posts.
Influencer Relations is no more a part of Public Relations, rather it is Public Relations (PR). While mass media can capture the attention of a large number of people, the ultimate aim is to create a lasting impression within small identical groups of people. This is exactly why PR is the perfect synonym of influencer relations.
Ask yourself this question – who influences me the most? And 9 out of 10 times the answer would be something like family or friends. The same thing transcends into the world of business, where people are mostly influenced by brands that they can connect with on a personal level. Influence PR isn’t just about drilling your ideas into your prospective audience, rather it is becoming one with them and guiding them through the decision making process. Their need, their choice and yet your idea!
Celebrity endorsements aren’t a flashy concept that creates a hole in your pocket – it is the cleverest form of promotion. To be influenced by a thing or brand or be influenced by the one celebrity you look up to? Not really a tough decision is it? Choosing a brand ambassador that embodies your products or services is the faultless final step in understanding your audience on a personal level.