From Stories to Shopping- INSTAGRAM helps you in Marketing
We all know Instagram is the new Facebook, don’t we?
With its launch in 2010, Instagram, the photo and video sharing app have quickly top social taken the world by storm. It appears like everyone is on the platform.
Taking a look at the statistics, 28% of all U.S. adults use Instagram. With more than 700 million active monthly users (a huge number right!), the platform isn’t just for individual use anymore. It is a full-fledged, universal platform that allows brands to civilize their content, engage new talent, showcase products, and engage their audience.
Instagram is huge for increasing brand awareness and launching products. 70% of users have spent time looking up a brand on the platform. Instagram allows you to endorse your brand and product in a friendly, genuine way indirectly trading with your customers.
So how does Insta Stories help you in this?
Instagram Stories lets users to post at a higher rate without interjecting your main feed. Stories are the best for backend content and usually contain less polished images and videos in comparison to the profile posts. Like Snapchat Stories, your Instagram Story vanishes after 24 hours. Instagram offers a live option to share live events that take place in your office or business community.
Follow these steps to post stories on Instagram.
• Instagram has three options for posting your Story. You can click on the camera in the upper left, hit the Your Story + button on top of your feed, or just swipe left.
• Take a photo by clicking the button or press and cling to it to take a video. Like your usual phone camera, the thunderbolt symbol lets you control the flash and the arrows change the camera view.
• Add some individuality to your content! Always be authentic.
• Select one of the pens to add a doodle. To select a color, press and hold on to your favorite.
• Click the “A” symbol to add text or an emoji with your keyboard and the smile icon to add stickers. You can then swipe to the left or right to add a color filter.
• Instagram Story also allows you to tag another account. This is a great way to bond with other businesses and marketing partners. To tag someone, type the “@” proceeding with the username of the person or brand or business partner you’d like to mention. When someone views your story, the username will appear underlined indicating that they can tap it and be directed to the profile. You’ll also receive a notification if you’ve been mentioned in someone’s story.
• When you’re ready to post, press the Your Story + icon. You can save it to your camera roll to post it later. Stories appear at the top of the Instagram feed and in your profile picture. To see who viewed your story, swipe up on your Story.
• If you have an active audience base on Instagram, you should take a leap at Stories quickly as it gives you the opportunity to create momentary, lighthearted, Snapchat-like content without the challenge of building up a Snapchat audience or launching a new channel.
• In addition to the built-in audience, you also have the opportunity for increased discoverability. There are hashtags, geotags, and the Discover section to increase your chances of being found. Snapchat content can disappear into the void unless someone knows exactly what to look for.
Yes, Instagram is a Snapchat competitor. And yes, Snapchat does have facial recognition and filters. But Instagram’s active user base combined with its search capabilities gives an edge for businesses to be discovered. So if you’re wondering if your business should use Stories, the answer is “yes.”
Exponentially increasing the need and want to be on Instagram, but you don’t know what to do once you’re on Instagram? If this seems to be you, you’re not alone. Many businesses feel pressured to be on every social media platform without thinking through their strategy. As Instagram is very different from other popular social platforms, it requires a unique marketing strategy and we can help you with that.