What’s in a word?

What exactly is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Now, it might look complicated but this is rather easy. Why are we so passionate about content strategy in the marketing world? Good content marketing makes a person stop…read… think… behave… differently. So where does content marketing help?  Content marketing is celebrated as an excellent strategy to widen the sales funnel.  So it’s easy to think once that sale is completed, so is the content.

There is one mistake marketing people commit, completely ignore the individual after he/she becomes a customer and devaluing them. This is more of taking them granted.

Marketing is impossible without great content. This regardless of what type of marketing you use. Social media, blogs and websites are the main brand drives for content management.

  • Content marketing strategy comes before your social media strategy.
  • Search engines reward businesses that publish quality, consistent content.
  • Content is key to driving inbound traffic and leads.
  • Content strategy is part of most content marketing strategies.


For many businesses, this may mean tailoring content for multiple departments in charge of project delivery, customer service and long-term customer relationship building. Here are recommendations for each of these three key areas, and some examples of companies doing it best. All this helps a company retain its customers.

  • You build trust with that customer
  • Get loyalty out of them.
  • Address customer injuries and Emergencies
  • Extend on building new channels.

Coming to MNC’s which have impeccable content marketing.


Colgate provides an online Oral and Dental Health Resource centre with videos, interactive guides, and over 400 articles.  It’s a great example of a brand seeing itself as a publisher and using its depth of knowledge to provide valuable information to people, which is the key to content marketing success.



IBM has had research labs churning out new findings and new products since the 1940s.

The company today publishes on a range of topics, with its Midsize Insider the best example of content marketing and community. The range and volume of contributors can be seen below. It’s not a small undertaking but a big resource for medium sized businesses and their professionals.

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L’Oreal’s makeup.com site is probably one of the clearer examples of content marketing. Tips and tutorials, how-to videos, looks and news, all through the lens of L’Oreal.This helps customers understand better and are willing to go for the product.

Most people don’t find blogging or opening websites profitable. Thus if the above things are done or at least an attempt is taken, it would make a profitable channel and tremendous flowing income.

Content is the present- and future- of marketing!!

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