Turning Media into a Business Card

Turning Media into a Business Card



I think it’s important to remember that we are not simply judged by what we look like or how we look or who we think we are but we are judged by others mainly on what we actually do.

That’s why examples of your work on video are so important today. The video allows someone to view your work remotely without ever having to go through any hassles. You want to make these examples of who you are accessible and easy on the viewer. Especially when that viewer may be considering you for hire.

That is often the case with actors. But it holds true for Cinematographers, Directors, Stylists, Editors, VFX Editors and pretty much any media professional. An agent may never contact you. That producer may find out about you randomly through a friend and they may Google your name. If a video comes up, guess what, you’ve just become much more credible as a candidate. It says, this is someone who is still actively perusing a goal.

Even in our hyper-connected world, business cards are an important networking tool. They’re convenient, they’re efficient, and they maintain the proper social distance (how weird would it be to whip out your cell phone at a conference and ask that VP of Marketing to input her email and phone number?).

Once you receive a card, what you do with it (and the important information it holds) is critical. When I receive a card from a new contact, I generally stow it in a dedicated holder in my purse until the next time I’m at my computer. Then I either record the contact’s info into my Google Contacts or write a “thank you, nice to meet you” email, in which case his or her email will automatically be saved in my history and I’ll get additional contact info via email signature when he or she responds. After that? I dump the card in the trash.

It’s not a perfect system, but as of yet I haven’t been able to find a better, tech-optimized one. For a time, I tried out LinkedIn’s Card Munch app, but I found it useless to have to utilize two separate contact apps—my iPhone’s native Contacts and an app just for people from whom I had collected a business card. Card Munch was recently shuttered, anyhow.

The Evernote business card scanner is currently available only in Evernote for iPhone and iPad, but is coming soon to Evernote for Android.

Now, go forth and collect business cards aplenty. They won’t be cluttering up your wallet for long—but you’ll have the information at your fingertips for years to come.

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