For businesses both big and small, social media is a wonderful platform for growth. As you know, almost all social media are free to use and they also have the option of paid advertisements. This helps businesses to reach a wide range of customers. Just because there are tonnes of social media out there, it does not mean that you need to be on all of them. You have to be careful in selecting the right media for your business and invest your efforts into that. Social media marketing is an effective way to to grow your business.

Familiarizing yourself with the ins and outs of these media will give you an edge and help you focus on the clients that matter most to your company.

  1. Facebook

We’ve all heard of Facebook. Facebook, at present is the biggest and most recognized social media out there. Started by Zuckerberg almost 11 years ago, Facebook burst onto the scene and took the world by storm. Being the largest social media platform, it’s obvious that it that the largest user database. More than a million small and big businesses ply their trade on Facebook. With Facebook you can reach customers around the globe.


  1. Twitter

On Twitter, you can post almost anything like text updates, videos, images, links, polls and more. Twitter has a word limit of 140 characters. Because of this, people and businesses can come up with unique and creative content to post. It is also possible to connect with people as you can mention them in your post using their username. So if you are a business that has interesting content, Twitter provides you with a platform to showcase your business. With features like Hashtags and re-tweets, the right kind of content will go viral.


  1. Instagram

Instagram is very similar to Twitter. This platform thrives purely on images and videos. This is a mobile exclusive application. The major categories of photos that flow through Instagram are food, travel, fashion and sports. When you look for a person to handle your Instagram account, he/she needs to have an eye for detail and at least beginners level photography skill. This will result in high quality photos for your feed. In Instagram, it is crucial to find the right hashtag. Assigning the right hashtag will make your post visible to a large number of people.

  1. Tumblr

Tumblr is a complicated website to use, but at the same time it is also one of the most interesting ones. The platform allows several different post formats, including quote, chat, video, photo as well as audio, so there is no shortage of content options for you to post. Like Twitter, we can re-blog an article or a post. The social networking website was founded back in 2007 and currently hosts more than 200 million blogs.

  1. WhatsApp

WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app can be used to send text, images and videos to another person who has the app through the internet.  It was started back in 2010 and was recently acquired by Facebook. It has more than a billion users worldwide.




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