Social media marketing is hard to nail. But here are a few tips to get around it (Part II)
The internet is divided into a plethora of social media channels, each with its own separate identity and unique internet prowess. Any business these days thrives on having an online presence; how you build your company’s digital footprint depends on your brand’s product, your genre of customer and your social media marketing strategy.
The first word that forms in your mind is ‘Professional’. When there is entertainment media, would people really be interested in round the clock industry news? Well, that’s where LinkedIn stands apart from the pool of social media channels. LinkedIn is a brilliant way to connect to the world of entrepreneurs, thinkers and other corporates who are eager to build their network and look for better work opportunities. Termed as the ‘job seeker’s’ heaven, LinkedIn’s ambience promotes people to focus entirely on the corporate aspects and news, and provides a secure environment to follow the business world.
LinkedIn arranges for a more precise marketing strategy than its counterparts. By joining relevant groups and continually interacting with a range of professionals, you form customer and business links. These connections will prove useful when creating your mailing list. Once you’re comfortable with the groove of these discussions, you can start a group of your own and dish out content that is specific and relevant to your cause.
‘Content is King’ said Steve Jobs, an adage every aspiring marketer will do well to remember. Online, there is no dressing up, no body language, or pep talks to establish a communication and get a person interested in your work. The only thing that’s going to draw anyone in is the quality of your content. If you’re going to generate the same content as your competitor’s you’re as good as lost in the crowd. The key is to plan innovative content that can educate people on your company’s views and your opinions.
Let’s be honest, you can’t wait for that 5 sec to pass so that you can press the ‘Skip now’ button and avoid watching those in-display ads on YouTube. As a video-oriented internet sensation, YouTube is enticing to just about everyone (Yes that includes your grandparents!). The current generation is enamored by Reviewers and YouTubers who excite their subscribers by coming out with funny, witty and day-to-day comments that any average Joe can relate with.
For successfully driving ads on YouTube, it is vital to capture the customer’s attention in those few seconds. Money spent on well-planned ads is worth every Rupee. Ads can go viral depending on the quality of the ad and the underlying message. For small companies that don’t want to spend exorbitant rates on TV ads, YouTube runs the perfect space to drive ads that can perfectly target you audience based on your filtering criteria.
Unlike Instgram which gives a peer networking touch, Pinterest boards widen your horizons to millions of great visuals in the internet. Right from product portfolios to infographics, from comic strips to paintings, every possible field can be pinned to your private/public Pinterest stash. It’s appropriate to quote – ‘A picture is worth a thousand words’ for this reference.
If a car lover finds an amazing picture of a vintage Rolls Royce, he/she is sure to immediately click the pin and get directed to the source website. It’s this kind of visual reflex that makes Pinterest a marketer’s wonderland. Here it’s not content but graphics that should be the core emphasis. So, if your company has stellar pictures that can market with ease, then promoted pins are ideal for directing customers to your website. Awareness, engagement and traffic can be monitored by boosting engagement with your pins.
So, what’s your preferred marketing strategy? Share your comments below!