Social media marketing is hard to nail. But here are a few tips to get around it (Part I)

Social media marketing is more than just creating a company profile and putting up statuses. Social media needs the right tactics to infiltrate your customer’s news feed and direct their attention to your product. And by social media your thoughts must have immediately flown to Facebook. While Facebook’s popularity and resourcefulness in undeniable, other platforms, nonetheless, have their own charm and edge over Mark Zukerburg’s wonder boy.


If you haven’t heard of Facebook marketing yet, you must be living under a rock. Facebook campaigns work such that only with money do you get to drive your ads successfully to your audience. When there is money on the line, it’s time to go to the table and revisit your strategy. What is your call to action? Is it brand awareness or product promotion, is it to achieve website clicks or to get video view? When your desired result is chosen, it’s of utmost importance to define your audience. Location, age group and interest are vital to funnel your customers and should be selected wisely. As for the content of the post itself, a good resolution image with bright colors works wonders. Visual drives more people to notice a post and hence, it is the image and not the text that must stand out.



With a limited number of characters to express yourself, twitter can be quite the challenge, especially for your average marketer. By re-sharing content, re-tweeting posts and commenting on relevant tweets, your follower base will increase. By this steady approach, soon your content will be the one re-tweeted!



What would life be like without selfies? We do not know, but what we do know is that Instagram provides the perfect space to drive sponsored ads. They say people spend more time on their phones than with anyone else. In such a scenario, it is ideal to drive a nice visual image/video message on this app-only platform. If your service thrives on an app, then the right note can lead to successful app downloads.



Snapchat for marketing is what 2016 is all about. While Snapcat may seem unlikely and a hard space to use for advertising, capturing small videos and sharing it is the next big thing. If you are conducting a workshop or hosting an event, then posting these clips on Snapchat could increase visibility in a short amount of time.


It is a cardinal sin to write a blog social media and not mention hashtags. Hashtags have literally taken over social media and there’s as omnipresent as the air we breathe. A thumb of rule states that a minimum of 10 hashtags for Facebook and Instagram generates better customer reach. Incorporate these social media pointers and stay ahead in the digital marketing space.

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