It’s no secret that email marketing is a critical component of the inbound methodology. After all, why work so hard to build up a database of leads if you never do anything with them? An email marketing campaign can be a very successful approach to nurturing leads through the funnel if you take the time early on to outline a solid strategy.

Like most digital citizens, you’ll probably start off by doing some online research around email marketing. If other marketers have seen success with this method, it’s likely that you’ll want to figure out what worked for them.

I’ve put together a list of real life “tips” I found on the internet that actually don’t work at all.

1) Send Your Message from a Reputable Email Marketing Provider to Avoid Spam Filters

Wrong! While it’s true that you should coordinate your email efforts through a reputable email marketing provider to reduce the chances of getting blocked, you cannot rely on that fact alone to guarantee your emails won’t get stuck with a SPAM label. If you don’t want the spam filter to block your messages, then don’t send spammy emails!


2) Focus Most Your Efforts On Creating a Great Subject Line

“So if I spend all my time crafting the most clever subject line ever, my open-rate will be off the charts! Right?!”

Sure, that could be true. You could end up with the best open-rates the world has ever seen. However, if you spend very little time on the content – the actual meat of the email – your click-through rates will be in the toilet and your unsubscribe rate will skyrocket.

3) Continue to Send Similar Content After a User Has Downloaded an Offer

“Someone came to my website and downloaded a whitepaper about multi-factor authentication, so I should continue to send content specific to that service, right?”

While it might seem intuitive to frame your follow-up email marketing around the first resource a visitor downloads, there is no way to know where their actual interest lies without doing a bit more digging. If you are overly presumptuous in the content you send your contacts, they could become frustrated and, ultimately, unsubscribe.

4) Auto-Posting Tweets to Facebook

When you first start out on Facebook or Twitter, you may hear that it’s best to just sync up your Facebook and Twitter accounts to automatically cross-publish your content. Anytime you post to Twitter, it also gets posted to Facebook and vice versa. After all, this’ll help you save time and still have a successful social media presence, right?



Throw that old marketing guide in the bin!

My first marketing tip is this: If you want to avoid wasting stacks of money and missing countless sales opportunities, throw your old marketing guides and audio programs in the recycling bin!

You need to know what works today and the marketing landscape changes rapidly.

So, before putting any marketing tips or marketing tactics into place, check the date of the information you are using.


Recommended Posts

Leave a Comment