Warning: Infographics are taking over the internet. It’s even in this post!
Are you ready to use infographics in your social media marketing?
Do you know how to get started?
Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility.
We all know Infographics can be extremely useful for marketing – they’re easy on the eye and get a lot of information across all at once. Infographics have risen in popularity over the past few years. Acording to Google, the keyword “infographics” has risen in popularity 25 times in the last five years.It’s obvious infographics are delivering excellent results, but, on today’s web, are they really effective anymore? There’s a new kid in town – the interactive infographic – and it’s come to eat the boring, old, aging infographic for breakfast.
The most common model of infographic marketing is this: Research. Create. Embed. Hope. Most people find the data, hand all of the results to a designer, embed the finished product in their site and hope others will pick it up and share it with their audiences.
6 Reasons Infographics are so effective
Your audience has a short attention span- and that’s getting shorter all the time, with the average adult switching 21 times between devices every hour it is really hard to capture and maintain the attention of your audience.
The Principle of Continuity- A common response to the notion that our brains react well to visuals is, “why not just invest in photos instead of an infographic?” It’s a great question, however numerous studies have shown that people absorb and retain information much better when text and images are present.
Brevity in an age of Information overload- Not only are we suffering from shorter attention spans. We are bombarded throughout our day with messages and information.
Infographics are more engaging than plain text- As opposed to a monochrome text page, introducing colour to the equation increases audience engagement levels.
Infographics are inherently shareable – whether it’s a juicy stat, seductive headline or the fact that most infographics have the option to easily copy and paste an embed code…. infographics can spread all over the internet like a wildfire.
Infographics need to be shared when they’re talked about -Another exciting feature of a content asset like an infographic is that it simply cannot be covered by a blog or news outlet without being featured within their article.
The static infographic has had its day in the sun, but the internet has moved on. With most of today’s browsers looking at the internet from a piece of glass on their lap, today’s users are much savvier. They want eye-popping content online, similar to the sort of experience they get from apps. It’s no use putting a boring infographic in front of these users. Instead, you should court them and wow them off their feet with an infographic they’ll remember for more than just “the pretty pictures”.
What do you think? Have you used infographic marketing? If so, what is your creative process? Do you have other ideas for promotion? I’d love to hear your experiences. Leave your comments and questions below.