Branding

We have often seen that holidays come with a package of happiness. And why shouldn’t it be?  We plan to do a million things – be it a casual dinner or theme party or a long trip away from the [...]

Incredible India Back in 2002, when India wasn’t a favorite holiday destination for tourist, the Indian government made enormous effort to make India a brand. This international marketing [...]

What is Happiness? Is it a materialistic craving; the things that we continuously add to our desire list or a huge bank account? Happiness isn’t something which can be linked to materialistic [...]

Known for his marketing blog and books, Seth Godin is one of the most well known people in the marketing world today. He is best known for his Purple Cow and Linchpin books. Here are some tips of [...]

One of our favourite social media platforms has introduced live stories and disappearing pictures and videos, which you can either add to your story or as a direct message to your friends. No, [...]

Imagine a world where your coffee is made based on the number of hours you’ve slept – If you’ve only slept 4 hours, your coffee will be made stronger compared to if you have slept 8 hours – all [...]

Archimedes’ principle, Bernoulli’s equation, Doppler effect, Pascal’s law……sounds familiar? No – we are not about to lecture you about the (countless) theories in physics. Well maybe, we [...]

Gotta catch ‘em all, gotta catch ‘em all, Pokémon! By now you must have realized that there’s a new game in town – Pokémon Go. For the 90’s kids, Pokémon Go is a complete #tbt and #fbf. They now [...]

Snapchat has already been a huge hit in India crossing 8 billion people having video views per day. This Los Angeles based company is valued more than $15 billion of funding around the world. The [...]

Words evoke emotion. People will be able to grasp words which are easy to read, understand and recall. Business companies spend lakhs and crores to come up with the right name for their brand or [...]