Branding

To sustain in today’s world, you need to go a step beyond just selling products and services. Your business should create a feeling that gets imprinted in people’s minds encouraging them to pass [...]

Getting your customers to engage with your brand has got a lot more to do than just advertising. In fact. Nearly 80% of customers want brands to demonstrate they care before they even consider [...]

We add a product in the Amazon shopping cart, then suddenly something pops up and we discard the process and move on to our next work. Many of us would have done this. Again when you go to the [...]

We have often seen that holidays come with a package of happiness. And why shouldn’t it be?  We plan to do a million things – be it a casual dinner or theme party or a long trip away from the [...]

Incredible India Back in 2002, when India wasn’t a favorite holiday destination for tourist, the Indian government made enormous effort to make India a brand. This international marketing [...]

What is Happiness? Is it a materialistic craving; the things that we continuously add to our desire list or a huge bank account? Happiness isn’t something which can be linked to materialistic [...]

Known for his marketing blog and books, Seth Godin is one of the most well known people in the marketing world today. He is best known for his Purple Cow and Linchpin books. Here are some tips of [...]

One of our favourite social media platforms has introduced live stories and disappearing pictures and videos, which you can either add to your story or as a direct message to your friends. No, [...]

Imagine a world where your coffee is made based on the number of hours you’ve slept – If you’ve only slept 4 hours, your coffee will be made stronger compared to if you have slept 8 hours – all [...]

Archimedes’ principle, Bernoulli’s equation, Doppler effect, Pascal’s law……sounds familiar? No – we are not about to lecture you about the (countless) theories in physics. Well maybe, we [...]