You can put a stamp on everything these days – Branded Content
Your brand should be unique enough to be memorable to your target audience. But to get even that first glint of brand recognition, you need to get your brand out in front of people. Creating great branded content, as part of your overall content marketing plan, is a fantastic way to expand your brand reach. Here are some ideas to get you started…
There can be many elements of a well-designed branded packaging and unboxing experience. You don’t have to include every single one, however, looking at each element can help you decide which ones deliver the best experience and deliver the most value for your customers.
Your website is your window to the world because it’s your potential and current customers’ window to your business. That means your website is one of your strongest marketing tools—so everything you put out there on the web must be in line with your awesome, consistent and memorable brand. Everything from your graphics to your brand voice must be aligned and working together with all of your offline and online brand components to effectively draw in your potential and current customers.
All your website content should play nice with your brand, while working for your business to attract new customers and to impress loyal, repeat customers. But how do you know what to put on your website to showcase your brand in a meaningful way and to draw in new business? Though the answer may vary a bit depending on your industry, here are 3 great ways to convert more leads with super-killer website content and online presence.
The essentials of branding are:
- Brand Plan
- Design Alignment
- Project execution
- Result and maintenance
Social media is also a great place to show your future customers just how much you care about your current customers. Social media is often the front line for customer service nowadays, which is truly a mixed blessing. When your business makes a mistake, respond immediately and professionally. Your future customers will be impressed with your customer service and with your attention to the well-being of your customer base. (Just be careful. Provide your staff with smart social media guidelines, lest you risk a huge social media fail and alienate your potential and future customers alike!)
It’s all in the Story
A great brand tells a story in itself, but if your brand has done its job and really hooked ‘em, those potential customers are going to want to know more about your business, your people and your “why”—that is, why you do what you do. Your About page is a perfect place to engage your audience and build a trusting relationship. Most small businesses have an origin story of struggle and passion: two essential characteristics of the entrepreneurial spirit. Show your audience you’re real people who work hard with a mission and for a reason. They’ll love you for it!
Great branding is the first step to impressing your target market. Great branded website content draws in your future customers and provides you with numerous opportunities to expand your brand reach, especially when you show your potential and existing customers you care about solving their problems, helping the world, and providing great customer service!