B2B marketing just got easier with Social media!
While Facebook might have the reputation of being the ultimate hangout spot for teenagers today, it certainly has a hidden potential as the ultimate B2B communication platform. The personal feel that it lends to its interface, helps in producing leads and promoting consumer relationships.
Facebook has taken the concept of ‘word-of- mouth’ marketing to a whole new level, making it a two-way conversation. Most brands these days ‘reward’ their most loyal followers based on how much of their content they have shared and to how many people the information has reached. It has also help refurbish testimonials, where the comments section serves as a discussion forum.
The fact that this section carries both positive and negative reviews, posted from authentic customer accounts makes it one of the quickest and most reliable ways to get customer feedback. What has to be understood is that B2B marketing on Facebook may not be as direct as it is on other established platforms. It takes a certain amount of effort in terms of optimization in terms of branding, messaging and original content. It is also important to make use of its most important feature – connectivity.
Facebook solves another major problem in this digital age – loss of credibility. With millions of websites, blogs and social media pages coming up all the time, becoming visible amongst all this digital clutter is becoming an increasingly difficult task. Placing your brand on Facebook helps build credibility, invokes thought leadership and is the easiest way to generate revenue for the business
In all, Facebook is a perfect B2B platform as it helps integrate a company’s overall marketing strategy with their Facebook content and their online community. Although there are tried and tested methods currently being used by a number of brands, Facebook has the capability to inspire new ways to market brands on a daily basis.