5 Visual Marketing Practices You Need to Know
Visual marketing, encompassing a range of strategies from simple photographs to infographics and videos, is a cost-effective way to engage your audience on social media. The success of visual marketing depends not solely on your amazing photography skills but on how witty, crisp, and clear your message is.
To stand out from the crowd and to get ahead with visual marketing, below are a few practices that you should harness on social media:
Incorporate humor: As Jeffrey Gitomer says “If you can make them laugh, you can make them buy.” Use the element of visual humor in a way that gets in line with your professional image. If there’s a balance between seriousness and entertainment, your brand image will remain professional and lighthearted.
Involve your audience: Get your audience involved through interactive content which will be a real game-changer to your business. Turn your boring lengthy post into an intriguing and interactive quiz or contest. Interactive content makes your audience feel more involved and closer to your brand thus helping you to strengthen your relationship with your audience in the long-term.
Align visual with textual: For an effective visual marketing strategy, it should add value to the existing information. The visual should enhance the textual and not the other way around. Use images, infographics, pie-charts, and other visual elements to support and guide the audience through the facts being stated.
Be consistent, not repetitive: Build a visual strategy where you constantly experiment with various content types to drive away repetition. Maintain a uniform color theme for your visual posts but show variety in the content you post. Also, visual marketing is a simple solution to recycle old texts into eye-grabbing, visual content.
Use clear Call-to-Action (CTA): Have an effective CTA that is simple, clear, and relevant to your target audience. Visual content, when accompanied by a solid and emotive CTA, grabs your audience’s attention at the very instant it is viewed. It forms a sense of urgency without forcing the audience. With the right visuals, you can create a strong social media presence driving your audience to act.
Then, what are you waiting for? It’s time for your business to jump in and see how visual marketing can take your brand to the next level.