10 Most Common customer Needs
Steve Jobs said, “You’ve got to start with the customer experience and work backward to the technology.” To stay relevant and innovative companies mostly look for inspiration at other successful companies, hot industry/ sensation trends or new glossy products.
The need is the major motive that leads a customer to acquire a product or service. Organizations often look at the customer need as an opportunity to contribute excess value to the original cause. Listed below are 10 common customer needs.
1. Price: Each customer will have unique budgets depending on which they aim to purchase a product or service.
2. Convenience: Your product or service needs to be a suitable solution to the expectation your customers are trying to meet.
3. Experience: The experience of using your service or product needs to be simple and clear. This is for not to create more work for your customers.
4. Design: A slick design of your product or service makes it simpler and innate to use.
5. Reliability: Reliable function as advertised for your product when every time the customer wants to use it increases your feedback and improves the loyalty of your service.
6. Performance: The product or service needs to carry out perfectly so that the customer can achieve the goals they aim for.
7. Efficiency: Efficient product or your service for the customer by streamlining rather than a time-consuming process.
8. Compatibility: Compatibility of the offered product with other commodities your customer is already using is an important need on the product side.
9. Empathy: When your customers get in touch for any suggestions or grievances with the customer service, they want empathy and consideration from the people assisting them.
10. Fair play: From terms of service to pricing, every customer expects fairness from a company/ organization.
All organizations, manufacturers, companies aim at selling their goods and services. For exponential growth and satisfying business, the most important is the understanding of the need of the customer and making provisions and amendments in the portfolio of their company.