Bill Gates has famously said that if he were down to his last dollar (fat chance of that happening), he would spend it on PR.
What is the first thing you do when deciding to buy a new phone? Look up the ratings and reviews right? The same applies to any financial decisions that we take – watching a movie, buying a car, ordering from a restaurant – the list is endless.
The reason why PR is so important for any brand is the “credibility” factor. It is always better when we hear about a brand from a source other than itself, right?
And what better sources are there than the media? We employ the best techniques there are – media conferences, press releases, newsprints, radio, and the web – for making your brand famous (celebrity-like, infact!)