Five myths about customers busted

Finding an ideal solution to customer service problems is a huge issue. According to reports there are many myths which are to be busted about the customers.

All customer complaints will reach the company:

There are various service centres for customers to make them complain about the issue. The fact is that 70% of the customers don’t even bother to use any of these avenues to go take it up and complain. Only 3 out of 10 people actually go complain to the centre and take initiative to rectify it.

Freebies will resolve the issue:

Companies usually resolve the problems within minutes. If they don’t resolve they spend their time giving compensation and cash rewards and this a loss to their business. Thus they have set up an environment where customers keep calling and they resolve it so that they don’t lose anything.

There is no thought involved in customer service:

Customer service is just doing the prescribed work the company tells, and assisting the public. Thus everything is the same and there is no difference between good and bad. If common sense is applied, things will go smoothly.

Invest in marketing and advertising:

It takes more money to invest on customers and to improve their offerings. Without superior customer service it will be hard to improve the quality provided to the society. People are willing to spend more on this service.

You have to satisfy the customers all the time:

This is not true at all. Customers do want all products and service but it is not necessary that they need to satisfy every time. Companies give good customer service by under-promising and over-delivering.

So what are you waiting for? Start getting leads now!

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